Your Competitor Looks Like ₹5Cr Company – You Look Like Side Business

87% of Buyers Google You Before Ordering. Your Factory is 3X Bigger — But They Choose Competitor Because He LOOKS Better Online.

When They Google You

  • Side business website
  • Amateur appearance
  • No trust signals
  • Outdated or missing info

When They Google Competitor

  • 3X Bigger Factory
  • Better Quality Products
  • 20+ Years Experience
  • ISO Certified Operations
Based in Hisar, Haryana
Manufacturing Specialist
10+ Years Business Experience
5-min call | WhatsApp | No pressure

When They Google You

  • Side business website
  • Amateur appearance
  • No trust signals
  • Outdated or missing info

When They Google Competitor

  • 3X Bigger Factory
  • Better Quality Products
  • 20+ Years Experience
  • ISO Certified Operations

If This Sounds Familiar, You’re Losing Orders to Perception — Not Quality

The Competitive Reality Nobody Talks About

Your competitor’s 2-year startup looks more established than your 20-year business

When buyers Google both companies, his modern website shows machinery photos, certifications, client logos. Yours shows nothing or loads broken on mobile. He gets the order despite higher price.

You have 50 machines and 100 employees — competitor has 10 machines

But his website showcases everything professionally with factory videos, production capacity details, quality certifications. Yours says “leading manufacturer” with stock photos. Buyers assume he’s bigger.

You spent ₹2-3 Lakh on IndiaMART, Justdial, Facebook Ads over 3 years

When buyers verify you on Google before placing ₹10 lakh order — they find outdated website from 2018 or no website at all. Your competitor has professional 2024 website. You lose despite lower quote.

Buyer calls both you and competitor for ₹15 lakh order

Before deciding, he Googles both companies on his Android phone. Competitor’s site loads in 2 seconds, shows certifications, production process, client testimonials. Yours takes 10 seconds, looks unprofessional on mobile. He chooses competitor without even telling you why.

You’re technically better — better machinery, better materials, better experience

But buyers can’t visit your factory before ordering. Website is their factory visit. Professional website = They assume professional operations. Amateur website = They assume amateur business (even if you’ve been in business 20 years).

Competitor charges 15% more but still gets orders you don’t

Not because his quality is better. Because he LOOKS better when buyers compare online. Perception gap is costing you ₹8-12 lakh per year in lost orders.

You get inquiries from IndiaMART — but conversion is low

Because every buyer Googles your company name after seeing IndiaMART listing. When they find nothing professional or nothing at all, trust drops. They buy from competitor who has both IndiaMART AND professional website.

Working 12-14 hours managing production — no time for digital

Meanwhile your competitor hired someone to fix his online presence. Now when buyers search “[your product] manufacturer Hisar” — his name appears first with professional description, yours doesn’t appear or looks weak.

The Truth Buyers Won’t Tell You

Every B2B buyer has Android phone in their hand right now.

They’re comparing your company to your competitor before placing order.

Even if they got your reference. Even if you quoted lower. Even if your quality is proven.

They still Google you. Because:

  • They want to verify you’re serious business (not fly-by-night operator)
  • They want to see your production capability
  • They want to check your certifications and quality standards
  • They want to show their boss “this is the supplier I selected” (professional website makes them look good)

When they Google your company name and find:

  • Nothing at all → “Is this company even serious?”
  • Old broken website → “Are they still in business?”
  • Amateur template → “Can they handle our ₹10 lakh order?”
  • No production details → “Do they have capacity?”

Meanwhile your competitor’s website shows:

  • Modern professional design → “Serious, established company”
  • Machinery and factory photos → “Good production capacity”
  • Certifications clearly displayed → “Quality assured”
  • Client logos and testimonials → “Trusted by others”

You lose the order. Not because of quality. Because of perception gap.

The Scattered Spending Trap

You’re not ignoring digital. You’ve been trying:

₹30,000/year on IndiaMART (3 years = ₹90,000)
₹20,000/year on Justdial (3 years = ₹60,000)
₹15,000 on Facebook Ads  
₹10,000 on Google Ads experiment  
Total: ₹1,75,000 spent on digital in 3 years

But still no results. Why?

Because you’re building floors before foundation.

  • IndiaMART brings inquiries → Buyer Googles you → Finds nothing professional → Buys from competitor
  • Justdial brings calls → Buyer checks website before order → Sees broken site → Loses confidence
  • Facebook Ad brings traffic → They visit website → Amateur template → Bounces immediately
  • Google Ad brings click → They land on old website → Looks unprofessional → Competitor wins

Every ₹10,000 you spend on traffic is temporary. Because when buyers verify you on Google, the foundation is missing.

Your competitor spent ₹65,000 ONCE on professional website.

Now everything compounds:

  • His IndiaMART inquiries convert 3X better (buyers verify on Google, see professional site, trust increases)
  • His referrals convert better (referred buyer still Googles, sees credibility)
  • His Google ranking improves over time (professional site ranks better)
  • His perception keeps working 24/7 for 5+ years

You’ve spent ₹1,75,000 on temporary traffic.

He spent ₹65,000 on permanent foundation.

Guess who’s winning more orders?

Bottom Line

You’re not losing orders because your quality is bad.

You’re losing orders because buyers can’t SEE your quality when they Google you.

Digital presence = Perceived business size.

And in B2B, perceived size influences trust. Trust influences orders.

Your competitor isn’t necessarily better. He just LOOKS better to buyers who can’t see inside your factory.

The perception gap is costing you ₹8-12 lakh per year.

Time to close the gap.

Here’s How Right CONCEPT Agency Closes Your Perception Gap

Not Just “Web Design” – Strategic Digital Presence That Matches Your Actual Business Reality to What Buyers See Online

1

We Don’t Build Websites – We Close Perception Gaps

  • Take your content, put it in template
  • Make it “look nice”
  • Deliver and disappear
  • Don’t understand competitive dynamics

What we do:

Step 1: Study Your Competitive Reality

  • What’s your actual business size?
  • What do buyers see when they Google you NOW?
  • What do they see when they Google competitor?
  • Where’s the perception gap?

Step 2: Close the Gap Strategically

  • Your factory has 50 machines → Website shows capacity clearly
  • You have ISO certification → Displayed prominently
  • 20 years in business → Communicated as stability
  • Handle ₹50L projects → Case studies prove capability
  • Premium quality → Technical specs demonstrate this

Step 3: Position You Competitively

  • We study competitor websites first
  • Then position you BETTER – not just equal

Result:

Buyer Googles you after IndiaMART → Sees professional corporate website → Thinks “Serious company, good capacity, certified” → Trusts you → Places order

This isn’t web design. This is competitive positioning through digital presence.

2

Transparent Pricing – No Hidden Costs

What you see is exactly what you pay. Zero surprises.

Why this matters:

You’ve probably dealt with agencies before:

  • Quoted ₹30,000
  • Added ₹8,000 for ‘mobile optimization’ later
  • Added ₹5,000 for ‘SSL certificate’
  • Final bill: ₹46,000 (53% more than quote)
  • Then ghosted you after launch

We don’t operate like that.

Every package includes:

  • Domain setup and configuration
  • Professional hosting (first year included)
  • SSL Certificate (secure padlock – buyers trust this)
  • Professional business email (info@yourcompany.com)
  • Mobile-optimized design (70% of B2B buyers check on phones)
  • WhatsApp Business integration (click-to-chat button)
  • Inquiry tracking system (know where leads come from)
  • Google visibility setup (appear in searches)
  • Security layers (SSL + reCAPTCHA + daily backups)
  • Conversion optimization (designed to turn visitors into inquiries)

Never charged extra for:

  • Mobile optimization (it’s 2025, this is standard)
  • SSL certificate (security is basic requirement)
  • Contact form (how else will buyers reach you?)
  • WhatsApp button (buyers expect this)

Only ongoing costs (after Year 1):

  • Domain renewal: ~₹1,000/year (you own the domain, unavoidable)
  • Hosting: ~₹6,000/year if we manage OR ₹3-4K/year if you manage yourself

What’s listed in your package = What you get. Period.
No “that will cost extra” surprises after you’ve paid.

3

We Don’t Promise Magic – We Promise Strategy

What scam agencies promise:

  • ‘100 leads guaranteed in 30 days!’
  • ‘First page Google in 2 weeks!’
  • ’10X ROI or money back!’

Then deliver nothing. Ghost you. Keep your money.

We don’t promise magic. We promise logic.

WHAT WE CAN GUARANTEE:

Professional website that loads fast on mobile

Why it matters: 70% of buyers check on phones, slow site = they leave

Clear presentation of your production capability

Why it matters: Buyers want to know “can they handle my order volume?”

Competitor analysis included

Why it matters: We study what competitor shows, position you better

Working inquiry system with tracking

Why it matters: Know exactly where inquiries come from

Proper B2B structure (not consumer shopping cart template)

Why it matters: B2B buyers don’t “add to cart” – they inquire, negotiate, order

30-90 day optimization support

Why it matters: We don’t disappear after launch

WHAT WE DON’T GUARANTEE:

“First page Google in 30 days”

Reality: SEO takes 3-6 months, anyone promising faster is lying

“100 qualified leads per month”

Reality: Depends on your industry, location, competition, ad spend

“10X ROI guaranteed”

Reality: Results vary by business, we track and optimize but can’t guarantee specific numbers

WHAT WE DO BELIEVE (Logic-based):

Current situation:

  • You get 50 IndiaMART inquiries per month
  • 5 convert to orders (10% conversion)
  • You win ₹25 lakh business per month

With professional website:

  • Same 50 IndiaMART inquiries per month
  • Buyers Google you → See professional site → Trust increases
  • 10 convert to orders (20% conversion – 2X better)
  • You win ₹50 lakh business per month

Extra ₹25 lakh per month = ₹3 crore per year

From ₹65,000 one-time investment

ROI: 461X

Plus:

  • Serious buyers who skip IndiaMART and Google directly now find you
  • Referrals convert better (referred buyer still Googles before ordering)
  • Your digital presence compounds over 5+ years

This isn’t magic. This is logic.
Better perception → Better trust → Better conversion → More orders.

How We’re Different From ₹15-40K Designers

₹15-40K Hisar designers sell:
  • Website (digital brochure that exists)
  • Template installation (everyone looks same)
  • Design work (focused on making it “look nice”)
We sell:
  • Competitive positioning (closing perception gap with competitor)
  • Business strategy (understanding why buyers choose A over B)
  • Results system (designed to convert inquiries, not just look pretty)

ROI Comparison:

Path A: Pay ₹15K for template
  • Looks okay (nothing special)
  • Same as everyone else (no competitive advantage)
  • Perception gap still exists (still losing orders to competitor)
Cost over 5 years: ₹15K spent, ₹40-60L lost to perception gap = ₹40.15-60.15L total cost
Path B: Pay ₹65K for strategic positioning
  • Closes perception gap (buyers see your actual reality)
  • Better than competitor (strategic advantage)
  • IndiaMART converts 2-3X better (more orders from same traffic)
Cost over 5 years: ₹65K spent, ₹40-90L WON from better conversion = ₹40-90L net gain

What’s more expensive?

Cheap template that keeps losing you orders?
Or strategic investment that wins you ₹40-90L more over 5 years?

Pay ₹25-50K more once. Gain ₹40-90L over 5 years.

The Foundation-First Sequence

Most manufacturers do this (WRONG SEQUENCE):
Year 1: ₹50K on IndiaMART → Temporary inquiries → Buyers Google you → Find nothing → Orders lost
Year 2: ₹50K on IndiaMART again → Still temporary → Still no foundation → Still losing verification orders
Year 3: ₹30K on Justdial + ₹20K on Facebook Ads → More scattered spending → Still no foundation
Total spent: ₹1.5 lakh. Total owned: ₹0. Total perception: Still amateur.
Smart sequence (RIGHT WAY):
Month 1-2: Invest ₹35-65K on professional website (foundation)
  • Own it forever
  • Works 24/7
  • Compounds over time
Month 3-6: Your existing IndiaMART/referrals convert 2-3X better
  • Same inquiries → Better conversion (buyers Google you, see professional site, trust increases)
  • Even in first 6 months, ROI is visible
Month 6-12: Organic traffic starts
  • People searching “[your product] manufacturer Hisar” start finding you
  • No ad spend needed for these inquiries
Year 2-5: Everything compounds
  • Google ranking improves
  • More organic inquiries
  • IndiaMART keeps converting better
  • Your ₹65K investment keeps working

5-year comparison:

Path A (Scattered spending, no foundation):
  • Spent: ₹2.5 lakh on IndiaMART/ads
  • Owned: ₹0 (all rental/temporary)
  • Lost orders (perception gap): ₹40-60 lakh
  • Total cost: ₹42.5-62.5 lakh
Path B (Foundation first, then optimize):
  • Spent: ₹85K (₹65K website + ₹20K maintenance over 5 years)
  • Owned: Professional website (works forever)
  • Lost orders: ₹0 (perception gap closed)
  • Won extra orders (better conversion + organic traffic): ₹40-90 lakh
  • Net benefit: ₹40-90 lakh from ₹65K investment

Which path makes you ₹40-90 lakh richer?

Right CONCEPT Agency Is Perfect For You If:

  • You’re an established manufacturing unit (factory, production facility, industrial business with real operations)
  • Your actual business reality is BETTER than your digital perception (bigger factory, better quality, more experience than what shows online)
  • You’ve lost orders to competitors who simply LOOK better online (even though your quality/price is competitive)
  • You either have NO website OR have outdated website that doesn’t represent your actual business size
  • You’ve spent money on IndiaMART/Justdial/Ads but conversion is low (buyers Google you before ordering – perception gap kills the sale)
  • You value honesty and realistic expectations over agencies that promise magic and disappear
  • You’re willing to invest ₹35,000-₹95,000 to close perception gap (this is competitive investment, not expense)
  • You’re located in Haryana or nearby North India regions (we prefer understanding local competitive dynamics)

Not Right For You If:

  • You want absolute cheapest option (₹8-15K template sites exist, but they won’t close your perception gap or generate orders)
  • You expect guaranteed 100 leads in 30 days (we promise strategy and logic, not magic numbers)
  • You need it done in 5 days (quality B2B competitive positioning takes 18-25 days minimum)
  • You don’t have established business (we work with serious manufacturers with real operations, not startups “thinking about starting”)
  • You’re happy with perception gap (if losing orders to competitor doesn’t bother you, this isn’t for you)

I Fit This Profile – Let’s Talk →

WhatsApp Rakesh Now

Choose Your Package – Clear Pricing, Clear Deliverables

No surprises. No hidden fees. What you see is what you pay.

Investment Framework: Cost of Gap vs Cost to Close Gap

Before showing packages, understand this:

Cost of keeping perception gap open:

  • Lost orders when buyers choose competitor who looks better: ₹8-12 lakh/year
  • Wasted IndiaMART spend (low conversion due to no verification website): ₹30-50K/year
  • Lost organic inquiries (serious buyers Google directly, can’t find you): ₹5-8 lakh/year

Total annual cost of perception gap:

₹13-20 lakh per year

Cost to close perception gap:

  • One-time investment: ₹35-95K (depending on business size)
  • Works 24/7 for 5+ years
  • Compounds over time (unlike IndiaMART rental)

Question isn’t “Can I afford ₹65K?”

Question is “Can I afford to keep losing ₹13-20 lakh per year?”

PACKAGE 1: DIGITAL FOUNDATION STARTER

₹35,000

Best For: Small-mid manufacturers (₹50L-₹1Cr revenue) who need to stop looking like side business

What’s Included:

Professional B2B Landing Page (Single comprehensive page)

  • Hero section with factory/production visuals
  • Products/services you manufacture (with specifications)
  • Production capacity overview (machines, daily output, delivery capability)
  • Certifications and quality standards displayed
  • Factory location with Google Maps integration
  • Multiple contact channels (phone, WhatsApp, inquiry form)
  • Designed to answer 80% of buyer questions (saves you 2-3 hours/day)

Mobile-Optimized Design

  • Perfect display on phones (70% of B2B buyers check on mobile first)
  • Fast loading under 3 seconds (slow sites lose buyers)
  • Easy navigation and inquiry submission

Complete Security Setup

  • SSL Certificate (secure padlock in browser – buyers trust this)
  • reCAPTCHA spam protection (blocks fake inquiries, only real buyers get through)
  • Daily automated backups (your website never lost)

Business Inquiry System

  • Professional inquiry form with instant email notifications to you
  • WhatsApp Business click-to-chat button (most buyers prefer WhatsApp)
  • Click-to-call phone number (one-tap calling from mobile)
  • Inquiry tracking (know where each lead came from)

Professional Email Setup (2 addresses)

  • info@yourcompany.com
  • sales@yourcompany.com
  • (Looks more credible than Gmail, increases buyer trust)

Google Visibility Setup

  • Page optimized so Google shows you for “[your product] manufacturer Hisar” searches
  • Proper page structure and metadata (helps Google understand your business)
  • Image optimization for faster loading (Google ranks fast sites higher)

18-Day Delivery (Guaranteed timeline)

Unlimited Revisions Until Satisfied (Not “3 rounds then pay extra” – we work until you’re happy)

30-Day Post-Launch Support

What’s NOT Included:

  • Multiple pages (this is comprehensive single-page, not multi-page site)
  • Blog section
  • Google My Business setup
  • Advanced SEO content
  • Logo design

Perfect For:

  • Solo proprietors or small partnerships
  • 1-2 main product lines
  • Testing professional online presence
  • Budget-conscious but want quality

ROI Math:

If closing perception gap helps you win even 2 extra orders per year worth ₹5 lakh each = ₹10 lakh extra revenue.

Investment: ₹35K once. Return: ₹10L+ per year. Pays for itself 28X in first year alone.

How many orders have you lost to competitor who simply looks better online?

👑 PREMIUM

PACKAGE 3: PREMIUM COMPETITIVE LEADERSHIP

₹95,000

Best For: Large manufacturers (₹2Cr+ revenue) who want to dominate perception in their category – not just match competitor, but beat everyone

Everything in Complete Competitive Presence PLUS:

Professional Logo & Brand Identity

  • Custom logo design (3 concepts, unlimited revisions until perfect)
  • Brand color palette (primary, secondary, accent colors – consistent across all materials)
  • Typography selection (professional fonts for your brand)
  • Complete brand guidelines document (maintain consistency everywhere)
  • Why it matters: Big manufacturers need brand identity that matches their scale

Corporate Stationery Design (Print-ready)

  • Business card design (both sides, professional layout)
  • Letterhead design (for official correspondence)
  • Email signature design (professional footer for all emails)
  • All files print-ready (PDF + source files)

Marketing Collateral Pack

  • Company profile presentation (10-12 slides, editable PowerPoint for client meetings)
  • Product brochure template (editable, print-ready)
  • Social media cover images (LinkedIn, Facebook – professional brand consistency)
  • WhatsApp Business catalog graphics (10 product showcase templates)

Extended Product Showcase

  • Up to 30 products/services with detailed technical specifications
  • Product categories and subcategories (organized navigation for large catalogs)
  • Advanced filtering options (buyers can find exactly what they need)
  • Technical documentation upload capability (spec sheets, certificates, test reports)

Advanced Competitive Intelligence

  • Deep competitor analysis (who ranks for your products in Google, why, how to beat them)
  • Content strategy to outrank competitors (what topics to cover, what keywords to target)
  • Long-tail keyword targeting (specific product + location + application combinations)
  • Industry positioning strategy (how to be perceived as category leader, not just another manufacturer)

Lead Tracking Dashboard Setup

  • Google Analytics 4 properly configured
  • Goal tracking (form submissions, WhatsApp clicks, phone calls, email inquiries)
  • Monthly performance reports (first 3 months – we send you the data)
  • Know exactly: How many visitors, how many inquiries, which products get most interest, where traffic comes from

Monthly Performance Report (First 3 Months)

  • Visitor count and behavior
  • Inquiry count and sources
  • Best performing pages and products
  • Competitor comparison (how your traffic/ranking compares to competitors)
  • Optimization recommendations based on real data

Direct Access to Founder (Rakesh)

  • My personal WhatsApp for urgent issues
  • Priority in queue for any changes or questions
  • Strategic consultation included (think of me as your digital presence advisor, not just vendor)

Quarterly Strategy Call (First Year – 4 calls total)

  • Review results together every 3 months
  • Plan next quarter’s digital strategy
  • Discuss adding paid ads, SEO content, or other growth initiatives
  • Long-term business partnership, not just one-time transaction

35-Day Delivery (Premium timeline for comprehensive setup)

VIP Support (Same-day response for any questions or issues)

What’s NOT Included:

  • Paid advertising management (available as ₹25K/month retainer if needed)
  • Ongoing monthly content creation
  • Video production
  • Social media daily management

Perfect For:

  • Large-scale manufacturers (₹2Cr+ annual revenue)
  • Multi-location manufacturing operations
  • Competing with national or international brands
  • Want to be perceived as category leader, not just participant
  • See digital presence as long-term competitive advantage investment

ROI Math:

If you’re doing ₹2 Crore+ annual revenue:

One lost ₹15 lakh order due to perception gap = ₹15L gone.

This investment: ₹95K.

If this helps you win even ONE extra high-value order per year, it pays for itself 15X.

If it helps your IndiaMART conversion improve by just 10%:

  • Current: ₹2Cr revenue, 10% from IndiaMART = ₹20L
  • Improved: 10% better conversion = ₹2L extra/year = ₹10L over 5 years

From ₹95K investment.

How much revenue have you lost to competitors who simply look bigger/better online?

Feature Foundation Starter Complete Presence Premium Leadership
Price ₹35,000 ₹95,000
Pages 1 Comprehensive 10-12 Pages
Product Showcase Basic overview Up to 30 products
Email Addresses 2 5
Competitor Analysis ✓ Advanced
GMB Setup
Logo & Brand Identity ✓ Complete
Marketing Collateral ✓ (4 pieces)
Lead Tracking Basic ✓ + Monthly Reports
Support Duration 30 days 1 year
Strategy Calls Quarterly (4 calls)
Delivery Time 18 days 35 days
Best For Small-mid manufacturers Large operations (₹2Cr+)

Foundation Starter

₹35,000

  • Pages: 1 Comprehensive
  • Product Showcase: Basic overview
  • Email Addresses: 2
  • Competitor Analysis:
  • GMB Setup:
  • Logo & Brand:
  • Marketing Collateral:
  • Lead Tracking: Basic
  • Support: 30 days
  • Strategy Calls:
  • Delivery: 18 days
  • Best For: Small-mid manufacturers
👑 PREMIUM

Premium Leadership

₹95,000

  • Pages: 10-12 Pages
  • Product Showcase: Up to 30 products
  • Email Addresses: 5
  • Competitor Analysis: ✓ Advanced
  • GMB Setup:
  • Logo & Brand: ✓ Complete
  • Marketing Collateral: ✓ (4 pieces)
  • Lead Tracking: ✓ + Monthly Reports
  • Support: 1 year
  • Strategy Calls: Quarterly (4 calls)
  • Delivery: 35 days
  • Best For: Large operations (₹2Cr+)

Not Sure Which Package Closes Your Perception Gap?

Book a free 30-minute competitive analysis call. I’ll show you exactly what buyers see when they compare you vs your competitor, and recommend the right package for your business size.

Book Free Competitive Analysis Call →

5-min call | WhatsApp | No pressure | Honest recommendation

Simple Process – Your Total Time: 5-6 Hours Over 18-25 Days

You run your factory. We close your perception gap.

STEP 1

FREE CONSULTATION (30-45 Minutes)

What happens:

If you have a website:

  • I’ll review it before our call
  • Show you exactly what buyers see when they Google you vs your competitor
  • Explain perception gap (where reality doesn’t match digital presence)
  • Show what needs to change and why

If you don’t have website:

  • We’ll look at what your competitors are showing online
  • Identify what buyers expect to see for your industry
  • Show examples of manufacturer websites that close perception gaps effectively

Then:

  • You tell me about your business (products, capacity, what makes you different from competitor)
  • I explain our competitive positioning approach with specific examples
  • We determine if we’re good fit (I’ll be honest if I can’t help you)
  • You get exact quote, timeline, and deliverables (no “we’ll get back to you”)

After call:

  • Detailed proposal via WhatsApp/email (same day)
  • Includes: exact scope, competitive analysis preview, timeline, pricing, what’s included
  • You have 48 hours to decide (no pressure, no follow-up unless you want)
STEP 2

AGREEMENT & PROJECT START

  • Review and sign clear contract (plain language, no confusing legal terms)
  • 50% advance payment starts your project
  • Timeline shared with exact milestones
  • Introduction to your project team (if applicable)
STEP 3

DISCOVERY SESSION (Week 1 – Your Time: 60-90 minutes)

One detailed call where we understand:

  • Your products and production capacity
  • Your competitive landscape (who are main competitors, what do they show online)
  • Your target buyers (industries you serve, order sizes, decision criteria)
  • Your differentiators (what makes you better than competitor – quality, experience, capacity, certifications)
  • What perception gap we’re closing (actual business reality vs current digital presence)

You provide:

  • Factory/machinery photos
  • Product specifications and details
  • Certifications and compliance documents
  • Any existing marketing materials

We do:

  • Study your competitors’ websites in detail
  • Plan strategic positioning (how to close your gap and exploit competitor gaps)
  • Create website structure and content outline
  • Begin design and development
4

WE BUILD (Weeks 2-3 – Your Time: ZERO)

You focus on running factory and closing orders.

We handle:

  • Website design based on competitive positioning strategy
  • Content writing (B2B-focused, professional, clear)
  • Mobile optimization (test on multiple devices)
  • Security setup (SSL, spam protection, backups)
  • Inquiry forms, WhatsApp integration, tracking systems
  • Product showcase with technical specifications
  • All technical implementation

You see nothing during this phase – we build completely, then show you finished product.

5

REVIEW SESSION (Week 3-4 – Your Time: 60 minutes)

One call where we show you complete website:

  • You see everything finished (not piecemeal, complete)
  • You give all feedback at once (consolidated list more efficient)
  • We discuss any changes needed
6

REVISIONS & LAUNCH (Week 4-5)

We make ALL changes from review session.

Unlimited revisions (not “3 rounds then pay extra” – we work until you’re satisfied)

Then:

  • Final quality check (our internal checklist)
  • Speed optimization (fast loading on all devices)
  • Mobile responsiveness verification
  • All forms, buttons, links tested
  • Security verification

Launch:

  • Website goes LIVE
  • Domain connected
  • Professional emails set up
  • Google My Business configured (if in package)

Training (Your Time: 30 minutes):

  • Quick call showing you how to update basic content yourself
  • Training video provided (watch anytime)
  • Documentation (step-by-step for common tasks)

You receive:

  • Live website URL
  • Email login details
  • Website admin access
  • All source files and documentation
  • Everything organized and documented

Final 50% payment upon launch.

7

POST-LAUNCH OPTIMIZATION (Days 30-90)

We don’t disappear.

Day 30 Check-in:

  • “How’s it performing? Getting inquiries?”
  • “Any issues or questions?”
  • “Seeing better conversion from IndiaMART leads?”

Day 60 Performance Review (Complete & Premium packages):

  • Check analytics (visitors, inquiries, popular pages)
  • See what’s working
  • Identify optimization opportunities

Day 90 Optimization (Complete & Premium packages):

  • “Let’s improve based on real data”
  • Make recommended changes (included in package)
  • Discuss next steps: paid ads, SEO content, ongoing optimization (optional)

Timeline Summary

Package
Total Timeline
Your Time Investment
Our Touchpoints
Foundation Starter
18 days
~5 hours total
Discovery, Review, Training
Complete Presence
25 days
~6 hours total
Discovery, Review, Training, 30-day check, 90-day optimize
Premium Leadership
35 days
~7 hours total
Discovery, Review, Training, Monthly checks, Quarterly strategy

You’re busy running factory. We respect that.

Total time you spend: One afternoon over 3-4 weeks.

Everything else: We handle.

Real Manufacturing Projects – Verifiable Results

Additional Manufacturing Experience

Industries We’ve Worked With:

  • Industrial machinery manufacturers
  • Auto component production units
  • Metal fabrication businesses
  • Service businesses with production operations

Common Perception Gaps We Close:

“My factory is bigger but looks smaller online than competitor”

“I have certifications but buyers don’t see them”

“My production capacity is strong but website doesn’t show it”

“Been in business 20 years but website makes me look new/small”

We Study Your Industry:

  • What do buyers in your sector look for when choosing supplier?
  • What do your competitors show (and not show)?
  • How can we position you better than everyone else?

I Don’t Just Build Websites – I Close Perception Gaps Between Your Reality and What Buyers See

Rakesh - Founder of Right CONCEPT Agency

Who I Am

My name is Rakesh, founder of Right CONCEPT Agency, based in Hisar area.

My Background:

10 years in business, sales, and marketing across Haryana:

  • Worked directly with 3,000+ businesses across Haryana, Punjab, Rajasthan, Delhi (2017-2021)
  • Started selling washing powder door-to-door in villages (yes, literally door-to-door)
  • Field marketing – not behind a desk, on the ground talking to business owners every day
  • Electronics retailers, FMCG distributors, industrial suppliers – I understand B2B from the field

Why This Background Matters:

Most web designers learned coding in college but never ran a business or worked in sales.

They don’t understand:

  • How manufacturers make buying decisions (trust, verification, perceived scale matter more than just price)
  • Why buyers choose Competitor A over Competitor B when both have similar prices (perception gap)
  • What makes a buyer trust one supplier over another when they can’t visit factory (digital presence signals capability)
  • How competitive dynamics work in B2B (it’s not just about having a website, it’s about positioning)

I understand because I’ve been in the field for 10 years.

When I build your website, I’m not thinking like a designer (“make it look nice”).

I’m thinking like a business strategist who’s closed deals, lost deals, studied why buyers choose one supplier over another.

I’m thinking: “How do we close this manufacturer’s perception gap so buyers stop choosing his competitor?”

Why I Started Right CONCEPT Agency

The Problem I Saw Everywhere:

Working with 3,000+ businesses, I saw the same pattern repeatedly:

Manufacturers would tell me:

  • “I lost a ₹15 lakh order to competitor – my price was lower, quality was better, but buyer still chose him”
  • “I’ve spent ₹2 lakh on IndiaMART over 3 years, inquiries come but conversion is low”
  • “My factory is bigger than my competitor’s but his website makes him look like a ₹5 crore company”
  • “An agency charged me ₹50,000, delivered late, then ghosted me when I needed changes”

The Real Problem: Perception gap.

Their actual business reality (good quality, big factory, 20 years experience) didn’t match what buyers saw when they Googled them (nothing, or broken website, or amateur template).

And nobody was fixing this strategically.

Agencies were either:

  • Installing cheap templates (everyone looks the same)
  • Over-promising results (“100 leads guaranteed!”) then disappearing
  • Using tech jargon to confuse clients
  • Treating manufacturers like transaction numbers (just another project, no strategy)

I started Right CONCEPT Agency to fix this properly.

My Commitment to You

1. Brutal Honesty Over Sales Tactics

I won’t promise you “100 leads in 30 days” to close the deal.

I’ll tell you realistic expectations:

  • Website will improve your conversion (IndiaMART inquiries convert better when buyers can verify you)
  • Organic traffic will start in 3-6 months (not overnight)
  • Perception gap will close (buyers will see your actual business reality)

If I can’t help you close perception gap better than your competitor, I’ll tell you honestly and refer you elsewhere.

2. Transparency – No Hidden Costs

What’s in your package = what you get.

No “that will cost extra” surprises after you’ve paid.

I’ll tell you upfront:

  • What’s included
  • What’s NOT included
  • Ongoing costs after Year 1 (₹6-7K/year for hosting + domain)

3. Local Accountability

I’m based in Hisar area. You can meet me face-to-face for consultation.

My reputation in Haryana manufacturing circles matters.

If I deliver bad work and disappear, word spreads within days. I can’t afford that.

Your success = My reputation = My business growth.

That’s why I’m personally invested in closing your perception gap.

4. Strategic Approach, Not Just Design

I study your competitors before building your website.

I understand:

  • What they show well (we match or beat it)
  • What they DON’T show (we exploit the gap)
  • How to position you so buyers perceive you as equal or better

This isn’t template installation. This is competitive positioning.

5. Long-Term Partnership, Not One-Time Transaction

I don’t disappear after launch.

30-90 day optimization included (depending on package).

I want you successful and referring other manufacturers to me.

Your growth = My best marketing.

Why I Can Only Take Limited Clients Per Month

Quality over quantity.

I personally oversee strategy for every project.

Current capacity: 8-10 new clients per month across all industries.

Why this matters to you:

  • Your project gets proper attention (not rushed through assembly line)
  • I understand your competitive situation personally (not delegated to junior designer who doesn’t know your industry)
  • Strategy quality stays high (if I took 50 clients/month, strategy would suffer)

Why Local Matters

I’m not hiding behind a website in Bangalore or overseas.

You can:

  • Meet me for face-to-face consultation (qualified prospects)
  • Call/WhatsApp directly (founder’s personal number, not call center)
  • Know exactly who you’re working with

Why this creates accountability:

If competitor is my client and you’re my client – and you both compete for same buyer – I need to close BOTH your perception gaps well.

If I make one of you look amateur, word spreads to the other.

Local reputation creates quality pressure.

That’s why Haryana manufacturers trust me – I can’t hide if I deliver bad work.

What I’ve Learned About Manufacturers

From 10 years working with businesses:

1. Manufacturers care about results, not design awards

You don’t care if website wins “beautiful design” award.

You care: “Will this help me win more orders?”

That’s what we focus on.

2. Manufacturers are time-poor

You’re managing production, dealing with buyers, handling operations 12-14 hours/day.

That’s why our process is “1 Discovery, 1 Review, Done” – total 5-6 hours of your time.

3. Manufacturers have been burned by agencies before

Overpromised, ghosted, hidden costs, tech jargon excuses.

That’s why transparency and realistic expectations matter more than flashy promises.

4. Manufacturers respect straight talk

No corporate fluff. No “synergy” and “paradigm shifts.”

Just: “Here’s your perception gap. Here’s how we close it. Here’s what it costs. Here’s the ROI logic.”

Common Questions – Honest Answers

Q1: Why should I trust you when I have no website portfolio URLs to verify?

Fair question. Here’s the honest answer:

What I CAN show you:

  • Grover Auto Industries (4-factory manufacturer) – Live website: www.groverautoindustries.com
  • Visit it yourself, see the quality, verify it’s real

What I CAN’T show you:

30+ other websites I’ve built over years (URLs expired as businesses changed vendors, closed, or moved to different platforms)

But here’s what matters more than portfolio:

I offer you this guarantee:

Book free consultation. I’ll show you:

  • What buyers see when they Google you RIGHT NOW
  • What they see when they Google your competitor
  • Exactly what perception gap exists
  • How we’ll close it

If after that call you don’t think I understand your competitive situation – walk away. Zero cost. Zero obligation.

If I understand your perception gap better than any agency you’ve talked to – then portfolio matters less than strategy.

Plus: Local accountability. I’m in Hisar area. You can meet me face-to-face. I can’t ghost you.

Q2: How long until I see results (more inquiries/orders)?

Honest answer – depends on what we’re measuring:

Immediate (Week 1-4 after launch):

  • Your existing IndiaMART inquiries convert better
  • Why: Buyers Google you → See professional site → Trust increases → More convert
  • Your referrals convert better
  • Why: Even referred buyers Google before ordering → Perception gap closed

Short-term (Month 2-3):

  • Google My Business starts showing you in local searches (if in package)
  • People searching “[product] manufacturer Hisar” start finding you
  • Better quality inquiries (serious buyers who research before contacting)

Long-term (Month 3-6+):

  • Organic Google ranking improves
  • More buyers find you directly (without IndiaMART)
  • Website compounds over time (unlike IndiaMART rental that stops when payment stops)

What I CAN guarantee:

  • Professional website that represents your actual business reality
  • Better conversion of existing traffic (IndiaMART, referrals, offline)
  • Perception gap closed (buyers see your real scale/capability)

What I CAN’T guarantee:

  • “100 inquiries in first month” (anyone promising specific numbers is lying)
  • “First page Google in 30 days” (SEO takes 3-6 months realistically)

Reality: Best results come from closing perception gap + existing traffic sources + time for organic growth.

Q3: What if I don’t like the design?

Unlimited revisions until you’re satisfied. Period.

Not “3 rounds included, then ₹5,000 per change.”

Your satisfaction matters more than rushing to next client.

To make this work efficiently:

  • Give specific feedback (“Change blue to dark grey, move certifications higher”)
  • Consolidate all changes in one list (more efficient than drip-feeding)
  • Trust our expertise on B2B website best practices (we’ve studied what works)

We’ve never had a manufacturing client we couldn’t satisfy.

Why: We listen, we understand competitive positioning, we keep working until perception gap is closed.

Q4: ₹35-95K seems expensive compared to ₹15-40K designers in Hisar. Why pay more?

Because we’re selling different products.

₹15-40K Hisar designers sell:

  • Website (digital brochure that exists)
  • Template installation (everyone looks same)
  • Design work (focused on making it “look nice”)

We sell:

  • Competitive positioning (closing perception gap with competitor)
  • Business strategy (understanding why buyers choose A over B)
  • Results system (designed to convert inquiries, not just look pretty)

ROI Comparison:

Path A: Pay ₹15K for template

  • Looks okay (nothing special)
  • Same as everyone else (no competitive advantage)
  • Perception gap still exists (still losing orders to competitor)

Cost over 5 years: ₹15K spent, ₹40-60L lost to perception gap = ₹40.15-60.15L total cost

Path B: Pay ₹65K for strategic positioning

  • Closes perception gap (buyers see your actual reality)
  • Better than competitor (strategic advantage)
  • IndiaMART converts 2-3X better (more orders from same traffic)

Cost over 5 years: ₹65K spent, ₹40-90L WON from better conversion = ₹40-90L net gain

What’s more expensive? Cheap template that keeps losing you orders? Or strategic investment that wins you ₹40-90L more over 5 years?

Pay ₹25-50K more once. Gain ₹40-90L over 5 years.

Q5: What’s included in the price? Any hidden costs?

Everything listed in your package is included. Zero surprises.

Included:

  • Domain setup
  • Hosting (first year)
  • SSL Certificate (security)
  • Professional emails
  • Mobile optimization
  • WhatsApp integration
  • Forms and tracking
  • Unlimited revisions
  • Post-launch support (30-90 days depending on package)

Only ongoing costs (after Year 1):

  • Domain renewal: ~₹1,000/year (you own domain, unavoidable cost)
  • Hosting: ~₹6,000/year if we manage OR ₹3-4K/year if you manage yourself

Never charged extra for:

  • “Mobile optimization” (standard in 2025, not optional add-on)
  • “SSL certificate” (security is basic requirement, not extra)
  • “Contact form” (how else will buyers inquire? It’s included)
  • “WhatsApp button” (buyers expect this, it’s standard)

If it’s listed in package = it’s included in price.

No “that will cost extra” calls after you’ve paid.

Q6: Can I update website myself or do I need to hire you for every small change?

Yes, you can update basic content yourself.

What you can easily update:

  • Text on any page (product descriptions, contact info, about content)
  • Images and photos (factory photos, product images)
  • Contact details (phone, email, address, timings)
  • Basic content additions

What requires technical knowledge:

  • Design changes (colors, layout, structure)
  • Adding new page sections or features
  • SEO optimization
  • Complex functionality

We provide:

  • 30-minute training call (show you how to update)
  • Training video (watch anytime, refer back)
  • Documentation (step-by-step for common tasks)
  • Support if you get stuck

OR – Monthly update service available:

₹4,000/month = We make all updates you need

You just WhatsApp us the changes

Good for busy manufacturers who don’t want to learn tech

Most manufacturers:

  • Update basic content themselves (easy)
  • Call us for design/technical changes (smart, saves time)

Q7: What if website goes down or gets hacked?

We handle this.

During first year (included in all packages):

  • Daily automated backups (can restore anytime)
  • If site goes down, we fix immediately (no charge)
  • If hacked, we clean and secure (no charge for first incident)
  • Security monitoring

After first year:

  • Small issues: Fixed free
  • Major issues: Quoted based on time needed
  • OR maintenance plan: ₹6K/month = complete peace of mind

How we prevent issues:

  • Quality hosting (99.9% uptime)
  • SSL certificate (secure connection)
  • reCAPTCHA (spam protection)
  • Regular security updates
  • Daily backups

Reality: Website issues are rare when built properly. In 30+ projects, maybe 3-4 serious issues – all resolved within 24 hours.

Q8: Do you guarantee first page on Google?

No. And anyone who guarantees this is lying to close the deal.

Why no one can guarantee rankings:

  • Google algorithm changes constantly (500+ updates per year)
  • Depends on competition (if 20 established manufacturers already rank well in your niche, it takes time)
  • Takes 3-6 months minimum for competitive keywords
  • Local competition varies by city

What we CAN guarantee:

  • Proper setup for Google to find you (sitemap, search console, optimization)
  • Best practices that give you BEST CHANCE to rank
  • Google My Business optimization for local visibility (if in package)
  • Your website is technically sound for SEO

Realistic expectations:

  • Month 1: Google indexes your site (shows up for company name searches)
  • Month 2-3: Start ranking for specific products + location combinations
  • Month 3-6: Climb rankings for main keywords
  • Month 6+: Established presence with ongoing improvement

Want guaranteed traffic immediately? Run Google Ads (pay for top position, instant traffic). We can set this up after website launch (₹25K/month management + your ad spend).

But organic ranking is long-term play. Anyone promising “first page in 30 days” is lying.

Q9: Why not just improve my IndiaMART profile instead of building website?

Good question. You need BOTH. Here’s why:

IndiaMART’s job:

  • Put you in front of buyers searching for products
  • Generate initial inquiries
  • Platform credibility

Your website’s job:

  • Verify you’re serious business (buyers Google you after IndiaMART)
  • Show your actual scale and capability
  • Build trust before they call
  • Give competitive advantage (competitor on IndiaMART + professional website beats you with just IndiaMART)

The buyer journey:

  1. Buyer searches product on IndiaMART
  2. Sees 10 manufacturers (including you and competitor)
  3. Shortlists 3-4 based on IndiaMART info
  4. Googles each company name to verify
  5. Competitor has professional website showing capacity, certifications, experience
  6. You have nothing or broken website
  7. Buyer calls competitor, not you

You need both: IndiaMART brings attention, Website closes the verification sale.

Spending ₹50K/year on IndiaMART but ₹0 on website = Paying for attention but losing the verification stage.

Q10: I’m too busy managing factory. Why should I care about website?

I understand. You’re running production, managing buyers, handling operations 12-14 hours/day.

But here’s what’s happening while you’re busy:

Every month:

  • 30-50 buyers inquire (from IndiaMART, referrals, existing network)
  • 60-70% Google your company name before placing order (even if referred)
  • 40-50% see perception gap (nothing professional or broken website)
  • 20-30% choose competitor because he LOOKS more capable online
  • You lose ₹8-12 lakh in orders – without even knowing why

The fix takes 25 days of OUR time, not yours.

Your total time investment:

  • 90 minutes: Initial consultation
  • 90 minutes: Discovery session (understanding your business)
  • 60 minutes: Review session (see finished website, give feedback)
  • 30 minutes: Training call

Total: 4.5 hours over 25 days.

ROI of those 4.5 hours:

If closing perception gap helps you win just 3 extra orders per year worth ₹10L each = ₹30L extra revenue.

From 4.5 hours of your time.

Is 4.5 hours worth ₹30 lakh?

Q11: What if my industry/products are very technical/specialized?

Perfect. That’s exactly when professional website matters MOST.

Why specialized industries NEED better websites:

Technical buyers research heavily before contacting.

They want to see:

  • Exact technical specifications (material grades, tolerances, dimensions)
  • Production capabilities (machinery, capacity, quality control)
  • Certifications and compliance (ISO, industry standards, testing)
  • Technical documentation (spec sheets, test reports, certificates)

Generic ₹15K template can’t present this properly.

You need structured, professional presentation.

We handle this by:

  • Learning your technical requirements during discovery
  • Structuring information clearly (not dumping technical jargon)
  • Presenting specs in buyer-friendly format
  • Including technical documentation where needed

We’ve worked with:

  • Petroleum tanker manufacturing (complex specifications)
  • Industrial machinery (technical precision requirements)
  • Multiple specialized manufacturing sectors

We learn your industry, then present it professionally. Not generic fluff. Specific technical capability presentation.

Q12: Can you show me what buyers see when they Google me vs my competitor?

Yes. That’s exactly what I do in free consultation.

Book a call. I’ll show you live:

  1. Google search for your company name → What appears?
  2. Google search for competitor company name → What appears?
  3. Side-by-side comparison → Where’s the perception gap?
  4. What buyers think when they see this → Why you’re losing orders

This competitive analysis is FREE.

No obligation to proceed.

If after seeing the gap you don’t think it’s worth fixing – walk away.

But most manufacturers see the gap and immediately understand why they’re losing orders.

Close Your Perception Gap Before You Lose Another ₹10 Lakh Order

Your Factory is Better. Your Quality is Better. Your Experience is Longer. But Buyers Can’t See That When They Google You. Time to Fix The Gap.

The Reality

You’ve read this far.

You know perception gap is real.

You know buyers Google you before placing orders.

You know your competitor’s website makes him look bigger/better than reality.

You know you’ve lost orders because of this – even if buyers didn’t tell you the real reason.

The question isn’t WHETHER to fix it.

The question is WHEN.

What Happens If You Do Nothing?

6 months from now:

  • Still losing orders to competitor who looks better online
  • Still spending ₹50K/year on IndiaMART with low conversion
  • Still frustrated when buyers don’t call back
  • Still working 12-14 hours trying to grow business
  • Perception gap costs you another ₹4-6 lakh in lost orders

Total cost of doing nothing: ₹4-6L lost in 6 months

What Happens If You Take Action?

30 days from now:

  • Professional website live
  • Perception gap closed
  • Buyers Google you → See professional presence → Trust increases

90 days from now:

  • IndiaMART inquiries converting better
  • Won 2-3 extra orders (₹10-15L revenue)
  • Investment already paying off

6 months from now:

  • Organic traffic starting
  • Competitive advantage established
  • No longer losing to competitor who just “looks better”

Total gain: ₹30-50L over next year from ₹65K investment

The Offer

Book FREE 30-Minute Competitive Analysis Call

What happens:

  1. I analyze what buyers see when they Google you vs competitor
  2. Show you exactly where perception gap exists
  3. Explain how we’ll close it strategically
  4. Give you exact quote, timeline, deliverables
  5. You decide if we’re right fit

What doesn’t happen:

  • No pressure sales tactics
  • No “limited time offer” manipulation
  • No obligation to proceed

After call:

  • You get detailed proposal (same day via WhatsApp/email)
  • You take 48 hours to decide
  • You move forward or don’t (your choice)

THREE WAYS TO START

OPTION 1

WhatsApp Directly (Fastest – I Respond Within 2 Hours)

Click to WhatsApp with pre-filled message:

Available: Monday-Friday 9 AM – 7 PM

OPTION 2

Call Directly

Available: Monday-Friday 9 AM – 7 PM

If I’m with another client, leave message with:

  • Your name
  • Your business (what you manufacture)
  • Best time to call back

I’ll call back within 2 hours.

OPTION 3

Fill Quick Form

Your Information:
Your Business:
Your Situation:

No Pressure. No Games. Just Straight Talk.

I’m not here to manipulate you with sales tactics.

I’m here to show you perception gap that’s costing you orders.

If we’re good fit → Great, let’s close your gap.

If not → I’ll tell you honestly and refer you elsewhere if I can.

Either way, you’ll walk away with clarity about your competitive position.

You’re better than how you look online. Time to fix that.

Looking forward to closing your perception gap.

— Rakesh

Founder, Right CONCEPT Agency

Based in Hisar, Haryana

📞 +91 7404-244-714

📧 hello@rightconcept.agency